Job Development

You Are A Brand - Manage It! (JDPBrandMng-Fal21)

Strategically using positioning research to target desired job opportunities and applying with your Job Search Toolkit are the key components necessary to developing your very own Personal Brand. YOU are a Brand! Your strengths, Unique Value of Promise, Personal Positioning Statement, “Elevator Pitch”, Resume, Cover Letter, Linkedin Profile and your Portfolio define your brand identity!

To enjoy the true benefits of a personal brand identity, it is pertinent to be able to define and refine how you will represent, communicate and market your brand through your words, actions and how you present yourself within your professional networks both online and offline. This is achieved by developing a Brand Management Strategy and Action Plan.

A Brand Management Action Plan requires consistent maintenance, focused planning and efforts to track, update, and promote the components of your Brand Identity (Personal Positioning Statement, Elevator Pitch, Resume, Cover Letter, Professional Profile and Online Portfolio) as well as intentionally and strategically representing your brand through your communications, networking & professional interactions and how you showcase your skills, experience and personify what your brand represents.

Completing this course will help you to:
-Define & Represent your Professional Brand Identity
- Create a Brand Management Strategy and Action Plan
- Market your Brand, Talent and Skills
- Build a Powerful Professional Network
- Engage your Target Audience
- Create Relevant and Engaging Content
- Master Professional Communication and Networking
- Upskill & manage Professional Development
  • Before Learning Session #1
  • How is your Personal Brand currently perceived?
  • The Personal Brand Of You
  • Learning SESSION #1
  • You Are A Brand: Manage It - Live Session 1
  • (OPTIONAL) Live Session Recording
  • Own Your Personal Brand
  • The 3 Bones of Networking for Student Success
  • Networking for Success
  • Crafting an Irresistable Online Brand to Employers
  • Drafting a Networking Message
  • Homework: Course Feedback Form
  • (OPTIONAL) Lifework: Discovering Your Brand Management Strategy Worksheet
  • (OPTIONAL) Lifework: Brand Management Action Plan
  • (OPTIONAL) Lifework: Create A Content Management Strategy
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever